Discover essential tips for setting goals and objectives in event planning with Sara in the City, Houston's expert event planning company. Learn how to define your event's purpose, set achievable goals, and ensure a successful outcome. Perfect for busy moms looking to plan memorable eve’

Houston event planning expert Sara Heald shares insights on the challenges women-owned businesses face in The Leader News. Learn her tips for overcoming barriers and achieving success.

Check out this Exclusive Preview for The Busy Mom’s Guide to Event Planning

Discover practical tips for entrepreneurial moms to balance work and kids during summer. Featuring Sara Heald and Dr. Diana Singleton on The Vixen Voice Podcast. Listen now for expert strategies!

Sara Heald, mom of two under seven, small business owner, and author of The Busy Mom’s Guide to Event Planning, has advanced to the top 5 in her group in the 2024 Super Mom Competition. This prestigious competition, presented by It’s All About Mom, celebrates the strength and dedication of mothers around the world and benefits Children's Miracle Network Hospitals®.

The Busy Mom's Guide to Day-of Event Execution. There's something truly satisfying about seeing the fruits of your labor come to life when planning an event. It's a gratifying feeling to witness all the hard work and effort put into the planning process translate into a successful and memorable event. It's like seeing a puzzle being completed, piece by piece. Each decision you make and every challenge you overcome adds up to create a special experience that people will remember. It's not just about the event itself but also about the journey of getting there—working hard, solving problems, and finally celebrating the success together.

Here are some key strategies for executing a successful event day:

Sara and her event planning team created a memorable Kentucky Derby themed event in the heart of Houston that transported guests to the heart of the race.

The Ultimate Guide to Event Invitation Timelines and VIP Guest Engagement.

Discover expert tips on event invitation timelines and VIP guest engagement. From creating inviting landing pages to personalized follow-ups, ensure your event is cherished by all attendees

Discover how Sara Heald, founder of Sara in the City, creates memorable events for businesses, nonprofits, and social gatherings. Learn more about her recent feature in The Leader News.