Event Evaluation and Follow-Up Guide
After hosting an event, it's essential to evaluate its success and follow up with attendees and vendors to gather feedback and plan for future events. Here are some key considerations tailored to ensure you get the most mileage from all your hard work planning the event!
Evaluating the Success of Your Event:
Attendance: Consider the number of attendees relative to your expectations and the efforts you put into promoting the event. A high turnout indicates that your event resonated with your target audience.
Audience Engagement: Reflect on the level of interaction during the event. Were attendees actively participating in discussions and activities? Engaged attendees are more likely to benefit from and enjoy the event.
Attendee Satisfaction: Gather feedback from attendees through surveys or feedback forms. Ask about their overall experience, what they found most valuable, and any suggestions for improvement.
Goal Achievement: Evaluate whether the event met its goals, such as providing valuable insights and practical tips for event planning. Assessing the impact of the event on attendees can help you refine your future event planning efforts.
Following Up with Attendees and Vendors:
Attendee Feedback: Reach out to attendees to thank them for their participation and ask for their feedback. Inquire about the aspects of the event they found most helpful and areas where they think improvements could be made.
Vendor Feedback: If you collaborated with vendors, seek their feedback on their experience. Ask about their interactions with attendees and any suggestions they have for future collaborations.
Thank You and Updates: Express your gratitude to attendees and vendors for their support. Provide updates on future events or resources that may be of interest to them.
By evaluating your event and gathering feedback from attendees and vendors, you can gain valuable insights that will help you improve your event planning skills and create more successful events in the future.
If you're still feeling unsure, I invite you to explore my products page. There, you'll discover my free download, “8 Steps to Creating an Event that Wow,” as well as detailed worksheets offering tips and tricks to maximize the impact of your event. Additionally, you'll find a comprehensive post-event analysis guide designed to help you and your team assess the event's successes and strategize for future improvements.
About Sara Heald: Sara Heald is a seasoned event planner based in Houston, Texas, with over 20 years of experience. She is the author of the book, The Busy Mom’s Guide to Event Planning and she known for her ability to seamlessly blend a thriving career with the joys and challenges of motherhood, Sara is dedicated to providing risk management solutions and creative problem-solving for successful events. Her passion for the industry and commitment to delivering exceptional events make her a trusted name in event planning.
