Sara Heald, founder of Sara in the City, recently had the honor of speaking at the Marketing Edge Conference on February 1st. As part of an expert panel entitled “The Future of Event Marketing,” Sara joined industry leaders to discuss the rapidly evolving landscape of event marketing and share valuable insights on how businesses can adapt to these changes.

Key Takeaways from the Panel Discussion

The panel, which included notable figures such as Steven Devadanam, Kerri Childress, Dorita Hatchett, M.B.A., and Heather Hernandez, covered a wide range of topics that are crucial for understanding the future of event marketing. Some of the key points discussed include:

1. Adapting to the New Normal

The panel explored how the event industry has transformed due to the pandemic, with hybrid events becoming a key strategy. Sara emphasized the importance of blending in-person and virtual elements to reach broader audiences while maintaining the personal touch that live events provide.

2. Enhancing Audience Engagement

Sara shared her expertise on innovative approaches to audience engagement, highlighting the need to create interactive and immersive experiences that resonate with both in-person and virtual attendees. She discussed the role of technology in making events more dynamic and engaging.

3. Measuring Event Success

One of the critical topics covered was how to measure the success of events in this new landscape. Sara spoke about the importance of setting clear objectives and using data-driven insights to assess the impact of events on business goals. She also touched on how to demonstrate ROI to stakeholders effectively.

4. Future Trends in Event Marketing

Looking ahead, the panelists discussed emerging trends that will shape the future of event marketing. Sara provided her perspective on the growing role of sustainability in events, the increasing demand for personalized experiences, and the integration of advanced technologies like AI and AR to enhance event experiences.

Book Sara Heald for Your Next Event

Sara Heald’s participation in the Marketing Edge Conference was just one example of her commitment to staying at the forefront of the event planning industry. With over 20 years of experience as a corporate event planner in Houston, Sara brings a wealth of knowledge and a forward-thinking approach to every event she plans.

If you’re looking for a speaker who can provide deep insights into event marketing, share actionable strategies, and inspire your audience, consider booking Sara Heald for your next conference or event. Her expertise in creating impactful, memorable events makes her a sought-after speaker in the industry.

Ready to Elevate Your Event? Contact Sara in the City today to learn more about booking Sara Heald for your next event. Visit our Contact Page to get started.