Sara Heald, a prominent event planner based in Houston Texas and founder Sara in the City, recently shared her perspectives in an article published by The Leader News, discussing the unique challenges faced by women-owned businesses. The article, "Women-Owned Businesses Continue to Face Unique Challenges," highlights the persistent barriers women entrepreneurs encounter compared to their male counterparts.

In the article, Sara Heald, alongside other local business owners, addresses the societal perceptions that often undermine women's roles in the business world. She emphasizes how these perceptions can impact women’s credibility and availability in professional settings.

“(Having children or a partner at home) can sometimes be viewed as a sign of weakness or a sign that perhaps you aren't as available to work,” Heald explains. As a mother who launched her event planning business in 2020 with two young children at home, Sara knows firsthand the misconceptions about balancing family and professional responsibilities.

Despite the hurdles, the article notes a significant increase in women starting businesses. Reports from the World Economic Forum and Houston television station FOX 26 reveal a substantial rise in women-owned startups, with Houston being a top city for such endeavors. Sara attributes part of her success to the supportive environment in the events industry, which has historically embraced women and provided strong female mentorship.

Sara’s advice for aspiring women entrepreneurs focuses on perseverance and building a supportive network. “Search until you find what you are looking for,” she advises. “Surround yourself with like-minded women who will understand your struggles and successes so you won't feel so alone.”

The article also highlights the importance of organizations focused on women-owned businesses, such as the Houston chapter of the National Association of Women Business Owners and the Women’s Business Enterprise Alliance. These groups provide crucial support and resources for women striving to establish themselves in the business world.

By sharing her experiences and insights, Sara Heald continues to inspire and empower women entrepreneurs to overcome societal barriers and achieve success in their ventures. To read the full article and gain a deeper understanding of the unique challenges faced by women-owned businesses, visit The Leader News.

Stay tuned to Sara in the City for more updates and insights from Sara Heald, as she continues to champion the cause of women in business and share her expertise in event planning.